A practical guide to Microsoft Dynamics 365 Marketing (D365 FAQs)

Dynamics 365 Marketing is a marketing automation application that helps turn prospects into business relationships. It’s all about nurturing more sales-ready leads, aligning sales and marketing, making smarter decisions, and growing with an adaptable platform.

Dynamics 365 Marketing works by guiding your prospects and customers through a process of automated messaging, activity generation, and interactive decision points.

Key features of Dynamics Marketing 365 (now called Dynamics 365 Customer Insights) include multi-channel campaigns, lead management, event management, marketing analytics, and integration with Dynamics 365 Sales.

Dynamics 365 Marketing helps in customer engagement by providing personalised, contextual experiences across the customer journey.

Yes, Dynamics 365 Marketing can seamlessly integrate with other Dynamics 365 applications, providing a unified view of the customer data.

AI in Dynamics 365 Marketing provides insights to track marketing performance, identify trends, and anticipate customer needs.

Dynamics 365 Marketing supports email marketing by providing tools to create eye-catching emails, personalise them based on customer interactions, and track their performance.

Yes, Dynamics 365 Marketing supports event management. You can plan, execute, and measure your events all in one place.

Dynamics 365 Marketing uses AI to automatically score leads based on their interactions, helping you prioritise leads that are ready to buy.

Yes, Dynamics 365 Marketing provides marketing analytics that help you track the ROI of your campaigns.

Yes, Dynamics 365 Marketing is built on a flexible and adaptable platform that can scale as your business grows.

Dynamics 365 Marketing is designed with built-in privacy and compliance features to help you respect and protect your customers’ data.

Yes, Dynamics 365 Marketing is highly customisable. You can tailor the application to fit your unique business processes and needs.

Microsoft provides comprehensive support for Dynamics 365 Marketing, including documentation, training, and a community of users and experts.

Dynamics 365 Marketing is priced on a subscription basis. The cost depends on the number of contacts and the features you need.

The implementation process involves planning, configuration, data migration, testing, and training. It’s recommended to work with a Dynamics 365 partner for a smooth implementation.

Yes, Dynamics 365 Marketing can integrate with your existing CRM system to provide a unified view of your customer data.

Dynamics 365 Marketing helps align sales and marketing by providing a shared view of leads and opportunities, enabling collaborative planning, and facilitating seamless handoffs.

Yes, Dynamics 365 Marketing is designed for both B2B and B2C marketing. It provides tools and features tailored to the unique needs of B2B marketing.

Yes, Dynamics 365 Marketing supports mobile marketing. You can create and track mobile campaigns, and engage with customers on their preferred devices.

Yes, Dynamics 365 Marketing allows you to track website behaviour, providing insights into how your customers interact with your website. Real-time journeys can now trigger journeys and make decisions based on all known user interactions, from messages to web pages, making it even easier to create consistent personalised experiences across your brand’s digital touchpoints. For example, you can engage your customers when they show interest by sending a personalised offer after they visit your website. Then, bring it all together with improved campaign effectiveness measurement capabilities that include tracking key online behaviours in your buyer’s journey.

Yes, Dynamics 365 Marketing supports SMS marketing. You can create and track SMS campaigns, and engage with customers via text messages. Send text messages to customers using your Azure Communication Services SMS subscription, simplifying your operations by using Microsoft’s native SMS provider for all your products. Leverage all the real-time functionalities such as personalization, templates, and analytics, expanding the potential of your Azure Communication Services subscription.

Dynamics 365 Marketing helps in customer segmentation by providing tools to create dynamic segments based on customer behaviour and demographics. Updated copilot-enhanced query assist streamlines your workflow and enables effective teamwork. Use the query assist copilot functionality in real-time journeys to create segments by describing them in plain English. Then, ensure your segment logic matches the intended outcome by translating the logic into a natural language description of the segment.

Users who view or consume segments created by others can use the copilot functionality to identify which audience the segment captures without needing to understand the segment creation logic. Query assist also offers suggested improvements during segment creation to help eliminate redundant conditional statements and further improve segment comprehension and performance.

Yes, Dynamics 365 Marketing provides tools to automate marketing workflows, helping you save time and ensure consistency in your marketing activities.

Yes, Dynamics 365 Marketing supports A/B testing. You can test different versions of your emails, landing pages, and other marketing content to see what works best.

Yes, Dynamics 365 Marketing allows you to create personalized customer journeys, guiding your customers through a series of tailored interactions.

Yes, Dynamics 365 Marketing provides comprehensive analytics and reporting, helping you track performance, identify trends, and make data-driven decisions.

Yes, Dynamics 365 Marketing supports content marketing. You can create, manage, and track your content all in one place.

Yes, Dynamics 365 Marketing supports multilingual marketing. You can create and manage marketing content in multiple languages.

Dynamics 365 Marketing helps in customer retention by providing tools to engage with customers consistently and personally, and by providing insights into customer behaviour.

While Dynamics 365 Marketing doesn’t specifically target influencer marketing, its tools and features can be used to manage and track influencer campaigns.

Yes, Dynamics 365 Marketing supports account-based marketing. You can target specific accounts with personalised campaigns and track account engagement.

Yes, Dynamics 365 Marketing supports event marketing. You can plan, execute, and measure your events all in one place.

While Dynamics 365 Marketing doesn’t specifically target video marketing, its tools and features can be used to manage and track video campaigns.

While Dynamics 365 Marketing doesn’t specifically target affiliate marketing, its tools and features can be used to manage and track affiliate campaigns.

While Dynamics 365 Marketing doesn’t specifically target SEO, its tools and features can be used to manage and track SEO efforts.

Yes, Dynamics 365 Marketing provides tools for email marketing automation, helping you create, send, and track personalised emails at scale.

Yes, Dynamics 365 Marketing supports webinars. You can plan, promote, and follow up on webinars all in one place.

While Dynamics 365 Marketing doesn’t specifically target loyalty program management, its tools and features can be used to manage and track loyalty programs.

Yes, Dynamics 365 Marketing supports push notifications. You can create and send push notifications to engage with customers on their preferred devices.

While Dynamics 365 Marketing doesn’t specifically target referral marketing, its tools and features can be used to manage and track referral campaigns.

Yes, Dynamics 365 Marketing supports geotargeting. You can target customers based on their location and track the performance of your geotargeted campaigns.

Yes, Dynamics 365 Marketing supports retargeting. You can target customers who have shown interest in your products or services and track the performance of your retargeting campaigns.

Yes, Dynamics 365 Marketing supports predictive analytics. You can use AI to predict customer behavior and optimize your marketing efforts.

Yes, Dynamics 365 Marketing supports cross-channel marketing. You can create and manage campaigns across multiple channels, and track their performance.

Yes, Dynamics 365 Marketing supports customer journey mapping. You can create and visualize customer journeys, and track their performance.

Yes, Dynamics 365 Marketing supports demand generation. You can create and manage demand generation campaigns, and track their performance.

Yes, Dynamics 365 Marketing supports customer journey mapping. You can create and visualise customer journeys, and track their performance.

Yes, Dynamics 365 Marketing supports demand generation. You can create and manage demand generation campaigns, and track their performance.